Yes. The fact of the matter is that Digital is not new and that it has existed since ages. However, its meaning and parlance have undergone a massive change redefining its impact on Organisations and Industry at Large. What it has done though, is that, It has transformed the Industry from being unidirectional to being Multidirectional in nature. And SMAC is at the center of this massive transformation. The mere fact that all these technologies coming together at the right time are making it different from the ones we have seen before.